Brand recall lifted 28% in six months

Healthcare marketing is constrained by regulation but not by creativity. The network's creative had been built to check compliance boxes, not to land with patients. Every ad looked like every other healthcare ad.

An emotional resonance scoring model was built, trained on 3 years of top-performing healthcare social content. It scored concepts before production — flagging the ones likely to generate genuine engagement versus polite scrolls.

The result was a creative process that felt different: faster, more experimental, but with a higher hit rate. The ML model gave the creative team a feedback loop they'd never had before.

After six months of running the new playbook, brand recall in the target markets had improved 28%. Engagement rates were 4.1× the category average.