Full AI campaign orchestration rollout

Eight campaigns, eight agency relationships, eight reporting formats, zero shared signal. The firm's marketing director was spending 60% of her time in reporting — and still didn't know what was working.

Every campaign stream was mapped into a unified data model. From there, AI orchestration could see the whole picture: if paid search was underperforming in a market while programmatic was overshooting, the system rebalanced budgets automatically within pre-approved guardrails.

Creative rotation was automated too. The system served the highest-probability variant for each audience segment, learning continuously from click and conversion signals.

The human team's job shifted from execution to strategy. They reviewed performance weekly instead of daily. The $1.2M annual saving in wasted spend was almost a side effect — the real value was speed and coherence.