THE DATA LAB · SYNAPSE MEDIA
The numbers behind intelligent marketing.
Explore real data on what AI-driven marketing does to pipeline, CAC, ROAS, and brand equity. Adjust the models. See what changes.
01 · ROI IMPACT EXPLORER
Adjust the model. See your numbers.
Set your industry, budget, and AI adoption level. The model uses documented industry benchmarks to project ROAS, CAC reduction, and revenue uplift — updated in real time.
02 · MARKETING EFFECTIVENESS STUDIES
What the research shows.
40 companies plotted by AI marketing adoption against YoY revenue growth. Synapse client cluster shown in blue. Positive correlation is significant at p < 0.001.
How four attribution models distribute credit across channels. Last-click over-credits paid search; AI data-driven reallocates toward top-of-funnel content and organic.
24-month ROAS trajectory for two equivalent campaigns. AI routing activated at month 4, ML model trained on 90 days of data by month 7. Gold stars mark key milestones.
03 · INDUSTRY BENCHMARKS
How you compare.
Toggle between metrics. Each bar shows the industry average, top-quartile benchmark, and average Synapse client performance. Select a metric to explore.
04 · HOW THE ROUTING WORKS
From brief to optimised campaign.
The Synapse routing layer maps your brief against live audience signals, intent data, and performance history. Then it runs — continuously — learning from every outcome.
Client brief + ICP signals
05 · RESEARCH
Go deeper.
State of AI Marketing 2026
Annual benchmark report across 400+ B2B campaigns
ML Attribution: The Complete Guide
From last-click to data-driven in 8 steps
AI Agent Playbook for B2B Growth
Tactical frameworks for AI-native campaign architecture