18-month pipeline 3.2×'d

The product was good. The category was real. But the SaaS company's content was built for Google crawlers, not buyers. A full audit found 11,000 indexed pages — fewer than 200 had ever generated a qualified lead.

Content architecture was rebuilt from the bottom up. The approach: map every content piece to a specific intent cluster (awareness, consideration, decision) and a specific ICP segment. No piece published without a clear job to do.

The AI content engine handled volume — first drafts of intent-targeted articles generated at speed, with human editors shaping each one into brand voice. Turnaround went from 3 weeks per piece to 4 days.

After 18 months, organic was driving 40% of total pipeline. The 200 useful pages had become 2,400. SQL rate improved 41% because the content was pre-qualifying better.