2.7× ROAS across five markets

Five markets, five agency relationships, five reporting formats. The client's biggest problem wasn't creative or budget — it was data fragmentation. Every market was running its own attribution, its own creative calendar, its own definition of a conversion.

The first step was a unified data layer: a single pipeline pulling from all market ad platforms into one warehouse. For the first time, it was possible to see which creative concepts were market-agnostic and which were culturally specific.

The AI routing layer used this signal to distribute creative variants — the algorithm learned within three weeks which visual treatment worked for each market's intent signals. Programmatic budgets shifted automatically based on real-time ROAS signals.

By month six, the platform was seeing 2.7× the ROAS they'd averaged across markets. More importantly: the infrastructure became a permanent asset. The playbook was handed over fully documented.