Peak season ROAS 4.8× with AI budget routing
Services
- Peak Campaign Strategy
- AI Budget Routing
- Creative Testing at Scale
- Real-time Optimisation
Timeline
6 weeks
Peak season for DTC is 6 weeks of chaos. Competitors double their budgets. CPMs spike. The brands that win are the ones with the fastest feedback loops.
An automated creative testing pipeline was deployed: 127 variants across format, copy, and visual — launched in the first 48 hours, with AI routing automatically increasing spend on the 15% that performed above threshold.
Budget routing ran on 4-hour cycles. If TikTok was delivering below $8 CPM on a high-intent audience, spend shifted there. If Meta's ROAS dropped below 3.5× in a market, budget moved to search.
The client's team got a daily briefing instead of a dashboard they had to interrogate. They made three strategic decisions in 6 weeks. The system made thousands.
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